This campaign for the decongestant “Sinustrat” was conceived as a vehicle starring the product's symbol character – “Narilton”. The campaign is a series of humorous vignettes where the character Narilton, a nose, interacts with other cartoon noses.
Project Concept:
Narilton's films for the decongestant Sinustrat are a series of short stories whose humorous argument always involves the title character's interference as a channel for promoting the medicine. In colloquial situations and in an urban context, humans are replaced by noses of different types, as if these funny dolls were an entire character. The films are small comic dramas in the city of noses, where Narilton always has someone to recommend Sinustrat to.