Created by Lojas Koerich in 1997, Kerito quickly won the hearts of thousands of children. Since then, he has been a constant presence in the retailer's campaigns, strengthening ties with families and integrating education and sustainability projects that have impacted many children in Santa Catarina. In 2019, Animaking took on the task of redesigning Kerito, developing a new 3D layout that revitalized the character, providing a contemporary and visually appealing design that resonated with modern audiences. In 2020, Kerito gained even more visibility on social media, participating in challenges alongside celebrities such as Anitta and Maísa, garnering more than 1 million views in just a few hours.
Among the various materials produced, the Christmas advertising campaigns stand out. These campaigns were crucial to the character's evolution. Animaking was challenged to create films with great visual appeal for an audience accustomed to big-budget international animations. In addition to innovating Koerich's advertising with classic elements of Christmas aesthetics, humor also became a central element. The humorous approach, combined with high visual quality, was essential to the success of the campaigns, establishing a new standard for the company's visual communication.
English 
Portuguese